Find Out Why®
The Key to Successful Innovation
Find Out Why® - The Key to Successful Innovation
If your success depends upon serving customers - external or internal - develop a culture of innovation.
For anyone whose success depends on serving customers, innovation is not a luxury, it’s a necessity. It also isn’t just for people in the executive suite or in product development. Everyone has the challenge of coming up with new and better ways of meeting the needs of their customers and achieving new levels of results. Organisations that establish a pervasive culture of innovation will win.
Too often, it seems more like we’re guessing–hoping that our ideas are the right ones. Or, if they are, that people will embrace what we have come up with. But successful innovation doesn’t need to be left to chance.
“Innovation can be far more predictable—and far more successful—but only if you think about it differently”.
-Clayton Christensen, Taddy Hall, Karen Dillon, and David Duncan, authors of Competing Against Luck
Implementing Find Out Why
Find Out Why: Course Details
How Will You Benefit?
Find Out WHY: The Key to Successful Innovation is a foundational solution for everyone involved in innovation and anyone who serves customers—paying or non-paying, external or internal. More than simply coming up with creative ideas, innovating successfully requires us to provide solutions that customers willingly—even eagerly—pull into their lives.
It’s based on 25 years of research and practice by Clayton M. Christensen, Harvard Business School professor and one of the world’s most influential business leaders, and Bob Moesta, an insightful practitioner and creator of over 3,000 successful innovations.
This solution helps individuals and leaders at every level understand why customers make the choices they do. It provides a framework for making innovation for more predictable and successful by:
Recognise the impact of understanding why customers make the choices they do.
FINDING STRUGGLING MOMENTS
Observe customers using products and services and look for obstacles or frustrations they experience.
HEARING WHAT CUSTOMERS DON’T SAY
Interview customers to discover why and how they choose and use specific products and services.
FRAMING THE JOBS TO BE DONE
Create a concise summary of customer Jobs to Be Done.
DESIGNING FOR PROGRESS
Generate innovation opportunities that satisfy customer Jobs to Be Done.
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